The Worst Way to Create Custom Branded Tracking Notifications for Your Toys and Games Business

In today’s digital age, tracking notifications are a crucial component of any e-commerce business, including toys and games businesses. These notifications provide customers with up-to-date information about their orders, including tracking numbers, shipping status, and delivery dates. Custom branded tracking notifications take this concept one step further, offering an opportunity for businesses to reinforce their brand image and build customer loyalty. However, not all custom branded tracking notifications are created equal. In this article, we’ll explore the worst ways to create custom branded tracking notifications for your toys and games business and provide practical tips on what to avoid.

Why Custom Branded Tracking Notifications are Important for Your Toys and Games Business

Before we delve into the worst ways to create custom branded tracking notifications, let’s first establish why they’re important. With the rise of e-commerce, customers expect to receive instant updates about their orders. In fact, a survey conducted by MetaPack found that 96% of customers consider tracking information to be important when making online purchases. Custom branded tracking notifications take this one step further, providing an opportunity for businesses to showcase their branding and create a more seamless and memorable customer experience.

Moreover, custom branded tracking notifications can also help build trust and loyalty with customers. By providing them with regular updates and personalized messages, businesses can show that they care about their customers and are committed to delivering a positive shopping experience. This can lead to repeat business and positive word-of-mouth recommendations, which are crucial for the success of any toys and games business in today’s competitive market.

Common Mistakes Made When Creating Custom Branded Tracking Notifications

Now that we’ve established why custom branded tracking notifications are important let’s explore some of the common mistakes businesses make when creating them.

• Lack of personalization: One of the biggest mistakes businesses make is creating generic tracking notifications that lack personalization. Customers want to feel valued, and personalized notifications are an excellent way to do this. Consider addressing the customer by name and providing additional information, such as recommendations for related products.
• Ignoring consistency: Another common mistake is failing to maintain consistency across all tracking notifications. This can be achieved through the use of consistent branding, messaging, and visual elements. Consistency builds trust and reinforces your brand image.
• Not optimizing for mobile: With more and more customers accessing their notifications on mobile devices, it’s essential to optimize your notifications for smaller screens. Ensure your notifications are easily readable on a range of devices and don’t require excessive scrolling or zooming.

Overcomplicating the design: While it’s important to make your tracking notifications visually appealing, it’s also important not to overcomplicate the design. A cluttered or confusing design can be overwhelming for customers and may cause them to ignore or delete the notification. Keep the design simple and easy to understand, with clear calls to action and relevant information.

The Importance of Consistent Branding in Your Tracking Notifications

Consistent branding is crucial in all aspects of business, including custom branded tracking notifications. By maintaining a consistent brand image, you build trust and create a more seamless customer experience. Imagine receiving a tracking notification that features a completely different color scheme and logo compared to the website of the business you ordered from. Not only would this create confusion, but it would also undermine the professionalism and credibility of the business. Consistent branding reinforces your brand identity and can help to build customer loyalty.

In addition to building trust and creating a seamless customer experience, consistent branding in tracking notifications can also help to increase brand recognition. When customers receive notifications that feature your brand’s logo and color scheme, they are more likely to remember your brand and associate it with positive experiences. This can lead to increased brand awareness and ultimately, more sales. By investing in consistent branding across all touchpoints, including tracking notifications, you can create a strong and memorable brand that stands out in a crowded marketplace.

Top Tools and Platforms for Creating Custom Branded Tracking Notifications

Fortunately, there are many tools and platforms available to help businesses create custom branded tracking notifications. Some popular options include:

• AfterShip: AfterShip offers a range of customizable tracking templates, including the ability to add your logo and branding.
• Celigo: Celigo provides a range of integrations with e-commerce platforms, allowing you to create branded tracking notifications that are automatically triggered when an order is shipped.
• Multichannel Order Manager: This platform allows you to customize your tracking notifications with your branding, messaging, and more.

It’s worth exploring these different options to find the platform that best suits your business’s needs.

In addition to these popular options, there are also some lesser-known tools and platforms that can help you create custom branded tracking notifications. For example, Parcel Perform offers a range of customizable tracking pages and notifications, as well as analytics to help you track customer engagement. Another option is Tracktor, which allows you to create branded tracking pages and notifications, as well as provide customers with real-time updates on their shipments.

By exploring these different tools and platforms, you can find the one that best fits your business’s unique needs and helps you provide a seamless and branded customer experience.

How to Personalize Your Tracking Notifications for Maximum Impact

Personalization is key when it comes to creating effective tracking notifications. Here are some tips:

• Include the customer’s name: Simply addressing the customer by name can go a long way in creating a more personalized experience.
• Offer product recommendations: Consider including personalized product recommendations based on the customer’s previous purchases.
• Showcase your branding: Use consistent branding and logos to create a more professional and polished notification.

Another way to personalize your tracking notifications is by including a personalized message. This can be a simple thank you note or a message that acknowledges the customer’s loyalty to your brand.

Additionally, you can also include a discount code or a special offer in your tracking notifications. This not only adds a personal touch but also encourages the customer to make another purchase.

The Benefits of Integrating Social Media into Your Custom Branded Tracking Notifications

Social media integration is an excellent way to create a more engaging and interactive experience for your customers. By incorporating social media links and buttons, you encourage customers to share their tracking notifications and build buzz around your brand. Consider offering discounts or other incentives to customers who share their tracking notifications on social media.

In addition to building buzz around your brand, social media integration can also help you gather valuable customer feedback. By monitoring social media channels, you can see what customers are saying about your brand and use that information to improve your products or services. You can also use social media to ask for feedback directly from customers, through polls or surveys.

Another benefit of social media integration is the ability to reach a wider audience. When customers share their tracking notifications on social media, their friends and followers may see it and become interested in your brand. This can lead to new customers and increased sales. Additionally, social media platforms often have advertising options that allow you to target specific audiences, further expanding your reach.

Tips for Measuring the Success of Your Custom Branded Tracking Notifications

Measuring the success of your custom branded tracking notifications is essential to determining their effectiveness. Here are some tips:

• Track open and click-through rates: Use metrics such as open and click-through rates to determine how many customers are engaging with your notifications.
• Solicit feedback: Consider sending a follow-up survey to customers who receive your notifications to gather feedback on their experience.
• Analyze customer behavior: Use analytics tools to track customer behavior, including repeat purchases, to determine the impact of your notifications on customer loyalty.

Examples of Successful Custom Branded Tracking Notification Strategies

Let’s now take a look at some examples of successful custom branded tracking notification strategies:

• ASOS: The e-commerce giant uses personalized tracking notifications that include the customer’s name, product recommendations, and links to related content.
• Amazon: Amazon’s tracking notifications are consistent with its branding and include links to related products and services.
• Nike: Nike’s tracking notifications are customized with its branding and messaging and include calls to action encouraging customers to share their experiences on social media.

How to Ensure Your Custom Branded Tracking Notifications are GDPR Compliant

With data privacy regulations such as GDPR now in place, it’s essential to ensure your custom branded tracking notifications are compliant. Here are some tips:

• Obtain consent: Ensure you obtain the necessary consent from customers before sending them tracking notifications.
• Be transparent: Provide clear and concise information about how you plan to use customers’ data in your notifications.
• Offer opt-out options: Provide customers with the option to opt-out of receiving tracking notifications or have their data removed altogether.

The Role of Customer Feedback in Improving Your Custom Branded Tracking Notifications

Finally, it’s worth emphasizing the importance of customer feedback in continuously improving your custom branded tracking notifications. Soliciting feedback through surveys, customer support channels, and social media can help you identify areas for improvement and tailor your notifications to better meet customer needs.

Future Trends in Custom Branded Tracking Notifications for Toys and Games Businesses

As e-commerce and customer expectations continue to evolve, it’s essential to stay abreast of future trends in custom branded tracking notifications. Some future trends to watch out for include:

• AR and VR integration: With the rise of augmented and virtual reality, there’s potential for toys and games businesses to incorporate these technologies into their tracking notifications for a more immersive and engaging experience.
• Increased personalization: With the rise of big data, it’s likely that toys and games businesses will move towards even greater personalization of their tracking notifications, using customer data and analytics to tailor notifications to individual needs and preferences.
• Greater integration with other marketing channels: There’s potential for toys and games businesses to integrate custom branded tracking notifications into other marketing channels, such as email marketing and social media advertising, for a more cohesive and integrated customer experience.

In conclusion, custom branded tracking notifications offer an opportunity for toys and games businesses to reinforce their brand image and build customer loyalty. However, it’s essential to avoid common mistakes such as lack of personalization and consistency, failure to optimize for mobile, and ignoring GDPR compliance. By incorporating personalization, social media integration, and effective metrics, businesses can create custom branded tracking notifications that deliver a seamless and memorable customer experience.