Fulfillment by Amazon (FBA) vs Rakuten Super Logistics

Ecommerce has revolutionized the way we shop and sell. However, the backbone of every successful ecommerce business is its fulfillment strategy. Fulfillment entails storing, packaging, and shipping products to customers. This article will compare two popular ecommerce fulfillment services: Fulfillment by Amazon (FBA) and Rakuten Super Logistics. We will explore how they work, costs, benefits for small businesses, customer service, shipping times, handling of returns, international shipping options, security measures, pros and cons, how to choose between them, success stories, expert opinions, and a final recommendation for businesses.

How FBA and Rakuten Super Logistics work

Both FBA and Rakuten Super Logistics provide a warehousing and shipping solution. FBA stores your inventory and fulfills orders from Amazon fulfillment centers. When you create a listing, you can choose to have Amazon fulfill the order or do it yourself. Rakuten Super Logistics stores your inventory in their warehouses, and when you receive an order, you forward it to their system. They pick and pack the order and then ship it to your customer.

One key difference between FBA and Rakuten Super Logistics is the pricing structure. FBA charges fees based on the size and weight of your products, as well as the time they spend in storage. Rakuten Super Logistics, on the other hand, charges a flat rate per order, which can be more cost-effective for smaller businesses or those with lower-volume sales. Additionally, Rakuten Super Logistics offers a 2-day delivery guarantee for orders shipped within the continental United States, which can be a major selling point for businesses looking to provide fast and reliable shipping to their customers.

Comparison of FBA and Rakuten Super Logistics in terms of cost

Cost is a crucial factor that businesses consider when choosing a fulfillment service. FBA charges storage fees based on the volume of space and duration your products occupy in their warehouse. The fees increase during the holiday season. They also charge a fulfillment fee, which depends on the size and weight of the item. Rakuten Super Logistics charges storage fees based on SKU (stock keeping unit) count and the space it occupies. They also charge a per-order fee, a pick-and-pack fee, and a shipping fee. Overall, FBA is more expensive during the holiday season, while Rakuten Super Logistics is generally more expensive.

However, it is important to note that FBA offers a program called “Fulfillment by Amazon Small and Light” which is designed for small and light products that weigh less than 10 ounces. This program offers lower fulfillment fees and storage fees, making it a more cost-effective option for businesses with such products. Rakuten Super Logistics does not offer a similar program.

Another factor to consider is the cost of returns. FBA charges a return processing fee for each item returned, while Rakuten Super Logistics does not charge any return processing fees. This can be a significant cost for businesses with a high volume of returns, making Rakuten Super Logistics a more cost-effective option in such cases.

Which is more beneficial for small businesses – FBA or Rakuten Super Logistics?

Small businesses need a fulfillment service that is affordable, accessible, and efficient. While both FBA and Rakuten Super Logistics offer these traits, FBA has more comprehensive features comparing to Rakuten Super Logistics. FBA provides shipping discounts, promotional tools, and advanced inventory tracking. Rakuten Super Logistics, on the other hand, has more flexible pricing options and is best suited for startups and small businesses with little to no sales history.

It is important for small businesses to consider their specific needs and goals when choosing between FBA and Rakuten Super Logistics. For businesses that prioritize fast and reliable shipping, FBA may be the better option due to its extensive network of warehouses and shipping carriers. However, for businesses that value cost-effectiveness and scalability, Rakuten Super Logistics may be the more suitable choice. Ultimately, it is recommended that small businesses research and compare both options before making a decision.

Customer service comparison between FBA and Rakuten Super Logistics

Customer service is a vital aspect of any ecommerce business. FBA has a 24/7 customer support line and email support and has a user-friendly interface. Rakuten Super Logistics also has 24/7 customer support, an intuitive platform, and a knowledgeable staff. Both companies provide accurate tracking and prompt issue resolution.

However, there are some differences in the customer service experience between FBA and Rakuten Super Logistics. FBA has a larger customer service team, which means shorter wait times for support. On the other hand, Rakuten Super Logistics has a more personalized approach to customer service, with dedicated account managers for each client.

In addition, FBA offers a self-service option for customers to manage their own orders and returns, while Rakuten Super Logistics handles these tasks for their clients. This means that FBA customers have more control over their ecommerce operations, while Rakuten Super Logistics clients can focus on other aspects of their business.

Shipping time comparison between FBA and Rakuten Super Logistics

Shipping time affects customer satisfaction and retention. FBA has a faster fulfillment and shipping time due to its extensive network of warehouses and shipping carriers. They have same-day delivery and two-day shipping options. Rakuten Super Logistics has a relatively long turnaround time but offers same day shipping cutoff times. Overall, FBA is faster and more efficient.

However, it is important to note that Rakuten Super Logistics offers more customizable shipping options for businesses. They allow businesses to choose their preferred shipping carriers and packaging materials, which can lead to cost savings and a more personalized shipping experience for customers. FBA, on the other hand, has strict guidelines for packaging and shipping, which may not work for all businesses. Therefore, businesses should consider their specific needs and priorities when choosing between FBA and Rakuten Super Logistics for their shipping needs.

How FBA and Rakuten Super Logistics handle returns and refunds

Returns are an inevitable aspect of ecommerce. FBA allows for easy returns and offers hassle-free refunds. They handle returns and refunds on behalf of the seller, providing a seamless experience for customers. Rakuten Super Logistics also provides a simple returns process and accommodates custom return policies. Both companies have a transparent returns policy and enable businesses to provide excellent customer service.

However, there are some differences in how FBA and Rakuten Super Logistics handle returns and refunds. FBA offers free return shipping for certain products, while Rakuten Super Logistics does not. On the other hand, Rakuten Super Logistics provides a more flexible returns process, allowing customers to initiate returns directly through their website.

Additionally, FBA has a stricter policy on the condition of returned items. If an item is returned in a condition that is not sellable, the seller may be charged a fee. Rakuten Super Logistics, on the other hand, allows for more leniency in the condition of returned items, as long as they are still in usable condition.

Which platform offers more international shipping options – FBA or Rakuten Super Logistics?

International shipping is crucial for businesses that cater to a global market. FBA offers a more extensive network of shipping carriers, making international shipping easier. They also provide customs clearance support and are better suited for businesses expanding into international markets. Rakuten Super Logistics is limited in its international shipping options and is best suited for businesses operating within the US.

It’s important to note that while FBA may offer more international shipping options, Rakuten Super Logistics has a reputation for providing faster and more reliable shipping within the US. This can be a significant advantage for businesses that primarily operate within the country and need to ensure timely delivery to their customers. Additionally, Rakuten Super Logistics offers advanced inventory management and order fulfillment services, which can help businesses streamline their operations and improve their overall efficiency.

Security measures in place with FBA and Rakuten Super Logistics

Data theft and fraud are real threats to ecommerce businesses. FBA and Rakuten Super Logistics have several security measures in place to protect against cyber attacks and data breaches. FBA uses Amazon’s secure cloud computing infrastructure and the latest encryption technologies, while Rakuten Super Logistics uses SSL (Secure Socket Layer) encryption and a secure data sharing platform.

In addition to these measures, both FBA and Rakuten Super Logistics also conduct regular security audits and train their employees on best practices for data security. They also have strict access controls in place to ensure that only authorized personnel can access sensitive information. Furthermore, FBA and Rakuten Super Logistics both offer insurance options to protect against losses due to theft or damage during shipping and handling.

Pros and cons of using FBA vs Rakuten Super Logistics for ecommerce businesses

FBA offers fast and efficient shipping, comprehensive features, and ease of use. However, it is more expensive and has limitations significant. Rakuten Super Logistics is cheaper, flexible, and best for small businesses with a limited budget but has a relatively long turnaround time, limited international shipping options, and few features as FBA.

How to choose between FBA and Rakuten Super Logistics for your business needs

To decide which platform is best for your business, consider your order volume, budget, shipping times, geographical reach, and future growth plans. FBA is suitable for businesses with high sales volume, expanding into international markets, and looking for advanced features. Rakuten Super Logistics is best suited for small businesses or startups with a limited budget and looking for cost-effective solutions but with adequate features.

Success stories of businesses using either FBA or Rakuten Super Logistics

FBA and Rakuten Super Logistics have enabled many businesses to achieve their ecommerce goals. FBA has helped companies like FlyByrd Apparel, Riversong Guitars scale and grow their businesses, while Rakuten Super Logistics has enabled successful businesses like Danzia and Smoking Vapor to save on their fulfillment costs.

Expert opinions on the strengths and weaknesses of each platform

Experts in the ecommerce industry have different views on FBA and Rakuten Super Logistics. Some praise FBA’s comprehensive features, fast delivery times, and established reputation, while others criticize its high fees and limited international shipping options. Rakuten Super Logistics is hailed for its cost-effective pricing, flexible options, and scalability, while some raise concerns over their relatively long turnaround time and limited international shipping options.

Conclusion: Which platform is best-suited for your ecommerce fulfillment needs?

In conclusion, both FBA and Rakuten Super Logistics offer reliable and efficient fulfillment services. FBA is best-suited for businesses with established sales volume, expanding into international markets and looking for advanced features, while Rakuten Super Logistics is best-suited for startup or small businesses with a limited budget. Whichever platform a business chooses, customer service and satisfaction should be a top priority, along with maintaining adequate inventory levels and fulfillment accuracy.