The Easiest Way to Create Custom Branded Tracking Notifications for Your DTC E-Commerce Businesses

In today’s digital age, maintaining an online presence for your e-commerce business is essential to success. One of the most important aspects of running an online business is providing a great customer experience. While you may spend a lot of time perfecting your website, product descriptions, and checkout process, it’s important not to overlook one key aspect of the customer experience: shipping and tracking notifications.

Why Custom Branded Tracking Notifications Matter for DTC E-Commerce Businesses

Custom branded tracking notifications are a great way to keep your brand top-of-mind even after a customer has made a purchase. When a customer receives an email or text message with your brand’s logo and color scheme, they are more likely to view your business in a positive light and remember their positive experience. In fact, a study by Narvar found that 83% of consumers say that tracking information and delivery updates influence their overall online shopping experience.

Another benefit of custom branded tracking notifications is that they can help reduce customer inquiries and support tickets. When customers receive regular updates on the status of their order, they are less likely to reach out to customer support for information. This can save your business time and resources, allowing you to focus on other areas of your e-commerce operations.

Additionally, custom branded tracking notifications can be a valuable tool for building customer loyalty. By providing a seamless and branded post-purchase experience, you can increase the likelihood of repeat purchases and positive word-of-mouth referrals. This can be especially important for DTC e-commerce businesses that rely heavily on customer retention and advocacy to drive growth.

How to Improve Customer Experience with Custom Branded Tracking Notifications

One of the easiest ways to create custom branded tracking notifications is by using a third-party tool such as Aftership or Parcel Perform. These tools allow you to easily design and send tracking notifications that are fully branded to match your website or other marketing materials. You can customize everything from the wording of the message to the color scheme and logo used.

When designing your custom branded tracking notifications, it’s important to keep the customer in mind. Make sure to include all necessary tracking information and provide clear instructions on how to track their package. Additionally, consider including a personalized message such as “Thanks for shopping with us, Jane!” to add a friendly touch to the notification.

Another important aspect to consider when creating custom branded tracking notifications is the timing of the notifications. Customers appreciate timely updates on the status of their package, so make sure to send notifications at key points in the shipping process, such as when the package is shipped, out for delivery, and delivered. You can also consider sending notifications for any delays or issues with the shipment, so that customers are aware and can plan accordingly.

The Benefits of Creating Custom Branded Tracking Notifications for Your E-Commerce Business

Aside from simply improving the customer experience, custom branded tracking notifications can have a number of additional benefits for your e-commerce business. By using a tool such as Aftership or Parcel Perform, you can track delivery times and locations, enabling you to better manage your inventory and shipping processes. Likewise, tracking notifications can help reduce customer service inquiries by providing customers with real-time updates on their package status.

Furthermore, custom branded tracking notifications can be used as a marketing tool to promote other products or services. You can include targeted promotions or discount codes in the notifications to drive future sales. Additionally, by adding social media icons to the notifications, you can encourage customers to share their purchase on social media, increasing brand awareness and driving additional traffic to your website.

Another benefit of custom branded tracking notifications is that they can help you gather valuable customer feedback. By including a survey or feedback form in the notification, you can ask customers to rate their experience with your company and provide suggestions for improvement. This information can be used to make necessary changes to your business processes and improve customer satisfaction.

Choosing the Right Tools to Create Custom Branded Tracking Notifications

When choosing a tool to create custom branded tracking notifications, there are a number of factors to consider. First, make sure the tool integrates with your e-commerce platform, so that tracking information is pulled automatically from the order information. Additionally, look for tools that offer a variety of customization options, such as the ability to include images or social media links, as well as easy-to-use design and scheduling features.

Some popular tools for creating custom branded tracking notifications include Aftership, Parcel Perform, and Tracktor. Each of these tools offers unique features and pricing options, so it’s important to do your research to find the best fit for your business.

Another important factor to consider when choosing a tool for creating custom branded tracking notifications is the level of customer support offered by the tool provider. Look for tools that offer responsive customer support, as this can be crucial in resolving any issues that may arise with your tracking notifications. Additionally, consider the scalability of the tool, as your business grows and your tracking notification needs change over time.

Step-by-Step Guide to Creating Custom Branded Tracking Notifications for Your E-Commerce Business

Here is a step-by-step guide to creating custom branded tracking notifications using Aftership:

1. Sign up for an Aftership account.
2. Select the shipping carriers you use for your e-commerce business.
3. Customize your tracking page with your brand’s logo and color scheme.
4. Create a custom tracking URL that will be included in your tracking notification emails.
5. Create a custom email template for your tracking notifications, including your logo and any personalized messages you’d like to include.
6. Connect Aftership with your e-commerce platform to automatically pull tracking information from orders.
7. Schedule your tracking notifications to be sent at regular intervals or when certain shipping milestones are reached.

Custom branded tracking notifications can help improve customer satisfaction and increase brand loyalty. By including your brand’s logo and color scheme in your tracking notifications, you can create a cohesive and professional look that reinforces your brand identity. Additionally, personalized messages in your tracking notifications can help build a stronger connection with your customers and show that you care about their experience. By following this step-by-step guide, you can easily create custom branded tracking notifications for your e-commerce business using Aftership.

Best Practices for Designing and Implementing Custom Branded Tracking Notifications

When designing and implementing your custom branded tracking notifications, there are a number of best practices to keep in mind:

• Keep the customer in mind and provide clear, easy-to-understand instructions.
• Use a mobile-friendly design, as many customers will be tracking their packages from their smartphones.
• Include personalized messages when possible to add a friendly touch.
• Test your tracking notifications on various devices and email clients to ensure they display correctly.

Another important best practice is to make sure your tracking notifications are timely and accurate. Customers expect to receive updates on their package’s location and estimated delivery date in real-time. Delayed or inaccurate notifications can lead to frustration and a negative customer experience. Additionally, consider offering options for customers to customize their notification preferences, such as choosing to receive text message updates instead of email notifications.

How to Use Custom Branded Tracking Notifications to Build Brand Loyalty

By adding targeted promotions or personalized messages to your tracking notifications, you can use them as a tool to build brand loyalty and encourage repeat business. For example, sending a “Thank you for your purchase!” message along with a discount code for future purchases can make customers feel appreciated and encouraged to buy again in the future.

Examples of Successful Custom Branded Tracking Notification Campaigns

There are numerous examples of successful custom branded tracking notification campaigns. For example, outdoor retailer REI includes hiking tips and other outdoor-related content in their tracking notifications, keeping their brand top-of-mind for customers even after their purchase has been delivered.

Another example is skincare brand Kiehl’s, which includes personalized messages along with information about the products included in the customer’s order. This personalized touch helps build brand loyalty and encourages repeat business.

Measuring the ROI of Your Custom Branded Tracking Notification Strategy

As with any marketing strategy, it’s important to measure the ROI of your custom branded tracking notification strategy. You can do this by tracking metrics such as click-through rates on promotions included in notifications, repeat business from customers who received personalized messages, and reductions in customer service inquiries related to shipping and tracking information.

Common Mistakes to Avoid When Creating Custom Branded Tracking Notifications

When creating custom branded tracking notifications, there are a number of common mistakes to avoid, including:

• Overwhelming customers with too much information. Stick to the essentials and make sure the information is easy to understand.
• Forgetting to test notifications on various devices and email clients. Make sure your notifications look good and function correctly for all customers.
• Assuming customers don’t care about tracking notifications. As mentioned previously, tracking information has a significant impact on the customer experience and should not be overlooked.

Staying Ahead of the Competition: Using Custom Branded Tracking Notifications as a Marketing Tool

With so many e-commerce businesses competing for customers’ attention, it’s important to find ways to stand out. Custom branded tracking notifications can be a great way to differentiate your business and keep your brand top-of-mind long after the purchase has been made.

Integrating Your Custom Branded Tracking Notifications with Other Marketing Channels

To get the most out of your custom branded tracking notifications, it’s important to integrate them with your other marketing channels. For example, you could include social media icons in your notifications to encourage customers to share their purchase on Instagram. Additionally, you could use your tracking notifications to promote other products or services offered by your business.

Future Trends in Custom Branded Tracking Notification Strategies for E-Commerce Businesses

Looking to the future, we can expect to see even more advanced customization options for tracking notifications. For example, some companies are experimenting with including personalized videos in their notifications to create an even more engaging customer experience.

Additionally, with the rise of voice search and other new technologies, we may see changes in the way tracking notifications are delivered and interacted with. E-commerce businesses that stay on top of these trends and continue to improve their custom branded tracking notifications will be best positioned for long-term success.